SOCIAL MEDIA
STRATEGY
Know exactly what to post, when to post it, and why — with a strategy built around your business goals.
Most businesses skip the strategy and go straight to posting. It feels productive. But without a clear plan behind it, content rarely converts.
WHAT SETS
US APART
A Monday Milk Social Media Strategy gives you the foundation everything else is built on. We dig into your audience, define your content pillars, map out your posting cadence, and give you a clear plan you can actually follow — whether you're running it yourself or handing it to us to implement.
You'll walk away knowing exactly who you're talking to, what to say, and how to turn your social media presence into something that works for your business.
what's includedSOCIAL MEDIA STRATEGY
This isn't a generic template filled in with your logo. Every strategy is built from scratch for your business. Here's what we cover:
How your brand shows up on social. Tone of voice, vocabulary, emojis, and visual direction.
A full channel audit. Performance review, SWOT analysis, and bio audit across all active platforms.
Competitor analysis. Who's showing up in your space and where your opportunities are.
A deep dive into your audience. Who they are, what they need, and how they find you.
Social media goals and KPIs tied to your business objectives.
Platform strategy. Which channels are worth your time and why.
Content pillars. Strategic themes built specifically around your business goals and audience.
Posting frequency. How often to post, when, and in what format.
Content ideas and examples to get you started.
Connecting your personal brand to your business social media presence.
Understanding your analytics. What to look for and how to use it.
Any other opportunities we spot along the way.
What happens after you receive your strategy?
Once your strategy is delivered, we'll walk you through it together in a dedicated strategy session. You'll leave knowing exactly how to use it — and with the confidence to either run it yourself or hand it over to us to implement.
If you'd like us to manage your social media ongoing, your strategy investment comes straight off the cost of your first month.
LOOK AROUND
Take a look at what we offer and find the level of support that feels right. You don't need to have it all figured out before you reach out. That's what we're here for.
how to get startedBOOK A FREE CALL
Not sure where to start? That's what the discovery call is for. A relaxed, no-pressure chat to figure out what your business actually needs and whether we're the right fit.
START RIGHT AWAY
Whether you need someone to take the reins completely or just a clear strategy to run with yourself. I’ve got you. Come as you are. Bring the mess. We’ll figure it out together.
I’M READY
SUBMIT AN ENQUIRY to get started today
